{'It’s like they’ve erupted out of someone’s subconscious': how horror came to possess today's movie theaters.
The largest jump-scare the film industry has encountered in 2025? The return of horror as a leading genre at the UK box office.
As a category, it has impressively outperformed earlier periods with a 22% year-on-year increase for the UK and Irish box office: £83.7 million in 2025, compared with £68 million the previous year.
“Previously, zero horror films made £10 million in the UK or Ireland. Currently, five have surpassed that mark,” notes a cinema revenue expert.
The top performers of the year – a recent horror title (£11.4 million), another hit film (£16.2m), The Conjuring Last Rites (£14.98m) and 28 Years Later (£15.54 million) – have all stayed in the theaters and in the audience's minds.
While much of the industry commentary centers on the unique excellence of renowned filmmakers, their achievements indicate something shifting between moviegoers and the style.
“Many have expressed, ‘You should watch this even if horror isn’t your thing,’” states a content buying lead.
“Such movies experiment with style and format to produce entirely fresh content, connecting with viewers on a new level.”
But outside of creative value, the steady demand of horror movies this year implies they are giving cinemagoers something that’s highly necessary: emotional release.
“Currently, cinema mirrors the widespread anger, fear, and societal splits,” says a horror podcast host.
“Horror films are great at playing into people’s anxieties, while at the same time exaggerating them. So you forget about your day-to-day anxieties and focus on the monster on the screen,” explains a noted author of classic monster stories.
In the context of a global headlines featuring war, border tensions, far-right movements, and environmental crises, supernatural beings and undead creatures resonate a bit differently with viewers.
“Some research suggests vampire film popularity correlates with financial downturns,” comments an star from a popular scary movie.
“The concept reflects how economic systems can drain vitality from individuals.”
Historically, public discord has always impacted scary movies.
Experts reference the surge of European artistic movements after the the Great War and the chaotic atmosphere of the 1920s Europe, with features such as classic silent horror and a pioneering fright film.
Later occurred the Great Depression era and classic monster movies.
“Consider the Dracula narrative: an outsider from the east brings a corrupting influence that permeates society and challenges its heroes,” explains a academic.
“Therefore, it embodies concerns related to foreign influx.”
The phantom of migration inspired the newly launched supernatural tale a recent film title.
The filmmaker clarifies: “I aimed to delve into populist rhetoric. Specifically, calls to restore a mythical past that favored a privileged few.”
“Additionally, the notion that acquaintances might unexpectedly voice extreme views, leaving others shocked.”
Arguably, the current era of acclaimed, socially switched-on horror commenced with a sharp parody debuted a year after a contentious political era.
It ushered in a recent surge of visionary directors, including a range of talented artists.
“It was a hugely exciting time,” says a director whose movie about a violent prenatal entity was one of the period's key works.
“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”
The director, currently developing another scary story, continues: “During the past decade, viewers have become more receptive to such innovative approaches.”
Simultaneously, there has been a revival of the overlooked scary films.
Earlier this year, a independent theater opened in London, showing cult classics such as a quirky horror title, The Fall of the House of Usher and the 1989 remake of the expressionist icon.
The renewed interest of this “rough and rowdy” genre is, according to the theater owner, a direct reaction to the calculated releases produced at the box office.
“This responds to the sterile output from major studios. Today's cinema is safer and more repetitive. Many popular movies feel identical,” he says.
“On the other hand, [these indie works] feel imperfect. They seem to burst forth from deep creativity, free from commercial constraints.”
Scary movies continue to upset the establishment.
“These movies uniquely blend vintage vibes with contemporary relevance,” notes an authority.
Besides the return of the mad scientist trope – with multiple versions of a literary masterpiece upcoming – he forecasts we will see fright features in the coming years responding to our current anxieties: about AI’s dominance in the years ahead and “monstrous metaphors in power structures”.
Meanwhile, “Jesus horror” a forthcoming title – which narrates the tale of biblical parent hardships after Jesus’s birth, and stars famous performers as the sacred figures – is set for release later this year, and will definitely send a ripple through the faith-based groups in the America.</