England's Emma Coates Exits England U23 Position to Assume Command at National Women's Soccer League's Bay FC
Marking a major shift in her coaching journey, Emma Coates has left her position leading the Young Lionesses national team to be appointed head coach for National Women’s Soccer League franchise Bay FC.
A New Chapter
Her appointment follows the departure of Albertin Montoya, who guided the California club during its debut two seasons in the top-flight American league. Montoya stated in September his intention to resign at the conclusion of the 2025 campaign, a season which saw Bay FC occupy a lowly 13th place in the 14-team standings.
“I have thoroughly enjoyed my time with the FA,” remarked Coates. “It has helped shape me both in my career and as an individual. Now, I feel ready and excited to challenge myself in a fresh challenge.”
Track Record of Success
Since taking charge in 2023, Coates managed the England U23s through matches including a 1-0 victory over Norway in the continental competition and a high-scoring loss to the United States. Making the move alongside her to the United States is her England assistant, Gemma Davies, a ex- Aston Villa manager in the Women’s Super League.
Bay FC's CEO, a one-time Football Association technical lead, highlighted Coates's qualifications: “Emma is not only an superb manager, but she also has a demonstrated history of elevating athletes to thrive domestically and internationally.”
“Coates excels at leading of squads and building ethos and has the strategic outlook we were looking for,” she continued.
The Task Ahead
The California side experienced a rollercoaster start to its NWSL existence, finishing in seventh place and losing in the playoffs in its debut season before slipping to a near-bottom placement in 2025.
The Football Association's new technical lead, Gavin Step, offered thanks to the outgoing coaches: “We thank Emma and Gemma for their service and extend our best wishes with their venture abroad. They have played a crucial part in fortifying the pipeline between the young Lionesses and the first team.”
“Together, they have directly influenced the development of many promising talents who have gone on to become senior Lionesses,” he finished.
Pathway Success
Since taking over Mo Marley in 2023, Coates has been integral to the advancement of multiple players to the England senior side, including playmaker Lucia Kendall—who netted her first Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.
Discussions for their replacements is now underway, as the FA looks to continue the growth of the youth national team in the coming years.
